Privacy Policy

1. What we collect

China Heritage is a static educational website. The only information we routinely receive about visitors is what every standard web server gets:

• IP address (used by our hosting provider for spam/abuse prevention and rough country-level geolocation)
• Browser type, screen size, language preference
• Pages visited and the page that referred you to us
• Approximate timestamp of your visit

We do not ask for your name, email, phone number, address, or any other personally identifying information. We have no comment system, no user profiles, and no logins.

2. Cookies and similar technologies

We and our advertising / analytics partners use cookies, web beacons, and similar technologies. A cookie is a small text file stored by your browser. We use cookies for these purposes:

• Strictly necessary cookies — required for the site to function (e.g., remembering that you dismissed our cookie consent banner).
• Analytics cookies — Google Analytics 4 sets cookies to count unique visitors and measure popular content. Data is aggregated; we cannot identify individual users from it.
• Advertising cookies — Google AdSense and its partners may set cookies to deliver and measure ads, including the DoubleClick DART cookie. See section 3 below.

You can disable cookies entirely in your browser settings. Most of the site will still work, but advertising may be less relevant and we will not be able to measure usage.

3. Google AdSense and third-party advertising

We display advertisements through Google AdSense. Advertising revenue is what keeps China Heritage free to read.

• Google, as a third-party vendor, uses cookies (including the DoubleClick DART cookie) to serve ads on this site based on your visits to this and other websites on the internet.
• Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our sites and/or other sites on the internet.
• Users may opt out of personalised advertising by visiting Google Ads Settings. Alternatively, users can opt out of a third-party vendor's use of cookies for personalised advertising by visiting aboutads.info (US) or youronlinechoices.eu (EU).
• Third-party vendors and ad networks (besides Google) may also place ads on the site in the future. These vendors will be required to follow comparable privacy practices and to allow users to opt out.

We do not control which specific ads are shown. If you encounter an ad that violates our standards (deceptive, malicious, or inappropriate), please report it via the “Report Ad” link inside the ad unit, or email us — see Section 8.

4. Analytics

We use Google Analytics 4 with default settings. We do not enable Google's “User-ID” feature, do not link analytics to advertising IDs, and do not export raw user-level data anywhere. We use this data only to understand which articles are useful and where the site is broken.

You can opt out of all Google Analytics tracking by installing the official Google Analytics opt-out browser add-on.

5. International users — GDPR and CCPA

European Economic Area (GDPR). Our legal basis for processing your data is legitimate interest (running a free, ad-supported website). You have the right to access, correct, or delete data we hold about you — although in practice, since we don't store personal data ourselves, the relevant requests usually need to go to Google directly. Contact us if you need help.

California (CCPA). California residents have the right to know what personal information we have collected, to delete it, and to opt out of any “sale” of personal information. We do not sell personal information. Cookie-based data shared with advertising partners may qualify as “sharing” under California law; you can disable cookies in your browser or use the opt-out links in Section 3.

Other jurisdictions. If your local privacy law grants stronger rights, those rights apply. Contact us with specific requests.

6. Children's privacy

China Heritage is suitable for general audiences but is not specifically directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will delete it.

7. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected in the “last updated” date at the top of this page. We encourage you to review the policy periodically.